In 2009, Lecrae moved from Houston to Atlanta re-locating the Reach Records in the process, and Tedashii released his second studio album, Identity Crisis, which charted at No. 2 on the Billboard Top Christian chart while Trip Lee's 20/20 hit No. Lecrae's 2008 third studio album, Rebel, became the first Christian rap album to top Billboard Gospel chart, and reached No. Over the next five years, Reach Records released albums by 116 Clique, Lecrae, Sho Baraka, Tedashii and Trip Lee, meeting with increasing commercial success. Also in 2005, Lecrae formed the hip hop group 116 Clique with his friends Sho Baraka, Tedashii and Trip Lee, and co-founded the affiliated organization ReachLife Ministries to help minister to urban youth. In the same year that the label was formed, it released Lecrae's debut album, Real Talk, and in the following year, a more established Christian hip-hop label Cross Movement Records re-released the album, which charted at No. According to Lecrae, knowing that people emulate the musicians they hear, it made sense to develop an "urban" label with Christian values.
Reach Records began in Dallas in 2004, when 25-year-old amateur rapper named Lecrae teamed up with Ben Washer, a friend he met while doing youth ministry. History Formation and early successes (2004–2010) 1.2 Mainstream breakthroughs (2011–present).1.1 Formation and early successes (2004–2010).
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